(Burger) King of Twitter

FOR MASS COMM 2035

I personally don’t care for Burger King, I never have. I’ll eat chicken fries every so often but that’s not what this blog post is about.

Burger King’s social media team is one of the best, if not THE best. I say this because of their relevance to current events in pop culture. On March 8th,  @BurgerKing posted a tweet “When you’re like I don’t know what toppings to wear LOL” which was similar to Kim Kardashian’s recent *provocative* selfie that she posted to twitter with “When you’re like I have nothing to wear LOL” Kim K got a lot of publicity and flack for the said picture so for Burger King to play off of this and post their own tweet was brilliant. But this  was not the first time Burger King has used pop culture to guide their tweets, it’s actually very common for them.

Also their use of hashtags is very clever and methodic, most of their hashtags now are based around their grilled hotdogs. If I didn’t know that Burger King’s food was already gross, I’d probably go to eat Burger King because of how cool their twitter is.

One way they could improve their twitter would be possible putting coupons or deals that come strictly from interacting or following them. I wouldn’t mind getting free cookies or a milkshake from mentioning Burger King. They would definitely gain a more active following. Check out more of Burger King’s tweets here: Twitter.com/BurgerKing 

“TigerShield” Soon to Sweep Across Campus

Captain Corey Lalonde of LSUPD speaking at a press conference about the new safety app

Captain Corey Lalonde of LSUPD speaking at a press conference about the new safety app “TigerShield”

By Adrienne Boutte
FOR LSJI

On Tuesday morning, Captain Cory Lalonde from the LSU Police Department introduced that a new free app for all capable smartphones will be coming to the campus of LSU.

Possibly being called “TigerShield”, this app will give access to the both LSU and Baton Rouge Police departments and 911 services.

Students and faculty will be able to call the police by a quick touch to a panic button.

Another feature on this app will allow people to add their phone contacts to the app, in case of emergencies the app will shoot a text out to the pre-saved contacts.

Burglaries including electronics and bikes being the most common crime.

Also anonymous tips (with photos included) can be sent through the app.

This app is just “another tool in the toolbox” for the LSU Police Department. “I can’t tell you that crime won’t happen’, Captain Lalonde exclaims.

TigerShield will soon help to prevent and lessen crimes around LSU’s campus.

Captain Corey Lalonde speaking to the students of LSJI at the press conference held June 10th.

Captain Corey Lalonde speaking to the students of LSJI at the press conference held June 10th.